Macro Finance
Sushiro's New Chapter in the American Market
Bloomberg Markets·September 28, 2026·1 min read
Sushiro is expanding to the US, betting that American demand for raw fish can support its casual, mass-market sushi model that succeeded in Japan. The chain faces headwinds including a weak yen and growing competition. Bloomberg TV's Shery Ahn reported on the company's new chapter in the American market.
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