Macro Finance
EToro Announces Deal to Buy TradeZero in Boost to US Presence
Bloomberg Markets·August 11, 2026·1 min read
eToro CEO Yoni Assia announced the acquisition of brokerage TradeZero to expand the company's US presence. Assia described the US as a 'huge untapped market' for eToro products that have already found success in Europe. The deal allows eToro to avoid building a US presence from scratch, according to Bloomberg.
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