Back to all news
Bitcoin

Block’s Bitcoin consumer campaign targets 60 million curious Americans

The Cryptonomist·October 1, 2026·1 min read
Block’s Bitcoin consumer campaign targets 60 million curious Americans

Block, Inc. launched its first major Bitcoin consumer campaign on October 1, 2026, targeting roughly 60 million 'Bitcoin-curious' Americans. The fintech shift from merchants to shoppers aims to drive everyday spending habits, not just trading, as the next phase of Bitcoin adoption.

Read at The Cryptonomist
Daily crypto arcade

Read the news, then play it.

Chainshorts turns crypto headlines into a daily game. Catch up in 60 words, then jump into daily lucky draws for a shot at the pot.

Open ChainshortsGet it on the Solana dApp Store