Macro Finance
Fox advertising, streaming service Tubi get boost from World Cup
CNBC Business·August 6, 2026·1 min read
Fox advertising revenue increased 78% in the quarter, driven by the FIFA Men's World Cup and growth at its ad-supported streaming service Tubi. The surge highlights the financial boost major sporting events provide to traditional broadcasters and their digital platforms, as viewers increasingly shift to streaming options for live sports coverage.
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