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Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets

Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets

Carlsberg A/S plans to replace Coca-Cola with Pepsi in its soft drinks lineup across Northern Europe, signaling a major strategic shift. The move aims to reshape the region’s beverage market, though specific financial details or timelines were not disclosed. This decision reflects Carlsberg’s broader efforts to diversify its portfolio amid changing consumer preferences in the Nordic markets.

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